At the opening of the fair (Photo: VGP)The 12th edition of the annual VITM, which took place on April 13-16, gathered452 stalls by over 600 enterprises from 15 countries and territories and 51domestic cities and provinces.
VITM 2023 hosted 20 tourism promotions, workshops and conferences.
Based on a survey by the organisers, 25% of enterprises said they were verysatisfied with the event, 72.5% satisfied and 0.3% were not satisfied.
About 9% of enterprises said VITM surpassed their expected level and 88% saidit met their expectations.
Some 91% of enterprises and organisations said they would join VITM 2024.
The Korean Tourism Organisation hosted various entertaining gamesfor visitors such as an online game, giving away gifts and teddy bears;traditional dishes; a quiz on Korean tourism, culture, and films to win gifts;handmade crafts; and wearing Hanbok to take photos at instant photo booths.
Visitors buying tours to the Republic of Korea from eight companies includingVietravel, Hanoi Tourism, Saigon Tourist, Flamingo Redtours, Vietnam Tourism,Vietluxtour, Postum Travel, and Hanotours were presented with special gifts.
Besides KTO, five tourism promotion agencies from Jeju, Busan, Gyeongbuk, andGangneung also joined the event.
Lotte Group also promoted landmarks such as Lotte World Tower and Lotte Worldrecreational park.
A workshop highlighting Vietnam’s cultural tourism attracted over 200enterprises participating directly and thousands of other enterprises joiningonline. Speakers proposed solutions to boost cultural tourism, and turn tourisminto a spearhead in developing the culture industry.
The workshop, entitled “Reducing Plastic Waste in Tourism”, attracted dozens ofagencies, and enterprises in the country as the Vietnam Tourism Associationwith the support of the UNDP implemented a project to reduce plastic waste intourism in Vietnam.
The project aims to build models of reducing plastic waste amongdomestic enterprises, and enhance people’s and tourists’ awareness of cutting downplastic waste in tourism activities.
The project also aims to change consumers’ habits and step by step removesingle-use plastic products./.
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