TelAviv (VNA) – Vietnamese travel companies have introduced theirproducts at the 25th International Mediterranean Tourism Market(IMTM) that is taking place in Israel from February 11-12.
IMTMis the official and unique fair on trade and tourism held annually in Israel,aiming to create exchange opportunities between local and foreign tourismfirms.
Thisyear’s event attracted businesses from more than 40 countries and territorieswith nearly 265 booths.
VietnameseAmbassador to Israel Do Minh Hung highlighted Israel’s potential although it isa small market, saying Israeli holidaymakers are paying more attention toVietnam.
Israeliagencies have also supported the expansion of tourism cooperation between thetwo countries, he added, urging Vietnamese firms to take the initiative and bemore creative in tourism marketing.
Theparticipating Vietnamese enterprises expressed their hope that through thefair, they will set up more partnerships and have more customers./.