The first-ever event will be jointly organisedby the municipal Department of Tourism and the Golden Communication Group.
At a press conference in the city on July 11,the organising board said the Fashionology Festival 2017 is a modern culturaland tourism event that combines fashion and technology.
During the three-day festival, visitors couldenjoy special fashion collections and music performances.
The Nguyen Hue walking street will be designedas a big catwalk for over 300 professional models at home and abroad.
About 100 domestic garment-textile businessesare expected to participate in the festival, which will also showcase thelatest global fashion items in the world.
The organising board will coordinate with themunicipal Department of Industry and Trade to launch shopping programmes forcustomers with preferential prices, said Director General of the GoldenCommunication Group Nguyen Minh Huong.
Director of the municipal Department of Tourism Bui Ta Hoang Vu said he hopesthe festival will become an annual tourism event, contributing to luring moredomestic and foreign tourists to the city. -VNA