The capital city of Hanoi is striving to welcome 5.5 million foreigners among over 25.4 million tourists in 2018 (Photo VNA)Hanoi (VNA) – The capital city of Hanoi is strivingto welcome 5.5 million foreigners among over 25.4 million tourists in 2018,confirming itself as an attractive destination in the region and the world.
The year 2017 was considered a success for the city’s tourismsector with 5 million foreign vacationers arriving in Hanoi, up 23 percentagainst the previous year, surpassing the set target of 15 percent. The biggesttourism markets included China, the Republic of Korea, Japan, France, the USand Germany.
[Hanoi expands international cooperation to develop tourism]
The outcomes are significant as the city is taking new measuresto turn tourism into a spearhead economic sector by promoting its brand andcompetitiveness.
Apart from traditional tourism products, the capital iscarrying out a series of tourism projects such as building a cultural, tourismand amusement park, and a national exhibition centre in Dong Anh district, asport park in Quoc Oai district, and preserving and promoting values of BatTrang ceramic village and Van Phuc silk weaving village.
Hanoi has invested in building 20 four- and five-star hotelsto meet the increasing demand for accommodation. The city spent 2 million USD promoting its image inthe American Cable News Network (CNN).
It also developed a system of shopping and food services forcustomers and updated the list of shopping, trade centres and supermarkets onin the internet.
With these efforts, Hanoi expects to serve more than 25.4million holidaymakers, including 5.5 million foreigners, and gross some 75.78trillion VND (3.33 billion USD) in revenues.
To reach the goal, the city is increasing communicationscampaigns and tourism development cooperation abroad, said Director of themunicipal Department of Tourism Tran Duc Hai.
The city will participate in tourism conferences and cooperationactivities held by the Tourism Promotion Organisation for Asian Pacific Cities(TPO) and launch collaboration and survey programmes in Japan, the Republic ofKorea and Australia, among others.
It will engage in the annual conference of the Council forPromoting Tourism in Asia (CPTA) 2018 in Malaysia and cooperate with CPTA membersto make movies promoting tourism and build instruction boards in foreignlanguages at popular tourist destinations.
The city will focus on developing high-qualityproducts at favourite destinations such as the world heritage site of ThangLong imperial citadel, Temple of Literature, Ho Chi Minh Mausoleum, and Ho ChiMinh Presidential Palace.-VNA
