Visitors visit Ngoc Son temple in Hanoi (Photo VNA)Hanoi (VNA) – Hanoi has signed severalcooperation programmes with international partners to promote the capital city’simages abroad.
The cooperation programme with the American Cable NewsNetwork (CNN) in 2017-2018 with a total cost of 2 million USD is an example,which aims to build Hanoi’s tourism brand across the globe and invite foreigninvestors to develop tourism products in the city.
Director of the municipal Department of Tourism TranDuc Hai said the city has also stepped up collaboration with internationalorganisations to expand markets, focusing on key and new ones such as the US,the UK, France, Germany, Italy, Spain, Russia, Southeast Asian and NortheastAsian countries, India, Australia and New Zealand.
Hanoi’s tourism sector is an active member of theCouncil for Promotion of Tourism in Asia (CPAT) and the Tourism PromotionOrganisation for Asian-Pacific Cities (TPO), he added.
In recent years, Hanoi has worked with diplomaticrepresentative agencies along with global organisations in the city andVietnamese embassies while cooperating with airlines and foreign travelcompanies to develop the tourism market, he noted.
With its advantages, Hanoi has become one of the mostattractive destinations in the region.
Hanoi made the top 10 on theworld’s fastest growing travel destinations list with a 16.4 percent annualgrowth rate in 2009-2016, according to the MasterCard Global Destinations CitiesIndex 2017.
In 2017, Hanoi welcomed a recordnumber of 4.95 million international tourists for the first time, up 23 percentagainst the previous year and surpassing the yearly target by 15 percent.
Strong growth was reported in theNortheast Asian market, including China, the Republic of Korea, and Japan,along with European, Southeast Asian, North American and Australian markets.
The capital expected to serve 5.5million foreign holidaymakers in 2018.-VNA
VNA
