Culture - Sports

World Food Festival promotes Vietnamese cuisine

Vietnam will host the World Food Festival for the first time in the southern coastal city of Vung Tau in July, providing a great opportunity for the country to promote its traditional cuisine.
Vietnam will host the World Food Festival for the first time in thesouthern coastal city of Vung Tau in July, providing a greatopportunity for the country to promote its traditional cuisine.

The festival, co-organised by the Ministry of ForeignAffairs and the People’s Committee of Ba Ria-Vung Tau province, areexpecting more than 80 countries and territories to attend the festivalwhich will feature cuisine, culture, festival, shopping andentertainment.

Vietnam will spotlight arange of special dishes from all three regions.

Being a nation with many diverse cultural identities, Vietnam isknown as an “eating and drinking heaven”. Philip Kotler, the father ofmodern marketing, said that food may be Vietnam ’s national trademarkafter he visited the country and enjoyed numerous traditional dishes.

The Head Chef at the Metropole Hanoi Hotel, DenisGroison, added that Vietnam has a huge range of culinary heritages.

Many foreigners enjoy Vietnamese dishes and alsowant to learn how to cook them. Over the past ten years, the Anh TuyetCookery Centre at 25 Ma May Street, Hanoi has welcomed many foreignersfrom the UK , the US , France , Germany , the Republic of Koreaand Spain .

According to culinary experts,Vietnamese food is popular with foreigners because of the balancedmixture of spices. It is not as fatty as Chinese food and not as spicyas Thai food and many of the ingredients and spices in Vietnamese disheshave medical properties.

At present, besides theVietnam National Administration of Tourism’s activities to promote theVietnamese foods and drinks in ASEAN countries, China , France andGermany , the Institute for Vietnamese Gastronomic Research hasrecently launched a programme entitled “Creating a Vietnamese kitchenfor the world”.

The programme will set standardsfor restaurants on 100 Vietnamese dishes, encourage foreign tourists inVietnam to learn how to cook Vietnamese foods and speed up theexport of cooking appliances as well as promote Vietnamese cookingoverseas.

Large tourism companies such as HoangAnh Tourist, Vietravel and Saigontourist are running tours that focus onthe World Food Festival for domestic and foreign tourists alike./.
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