At the signing ceremony (Photo: VNA)Hanoi (VNA) – Vinamilk products, served on Vietnam Airlines flightsdeparting from Vietnam, will have specially designed packing to promote thequality of the country’s single four-star airline.
This is part of a five-year strategic deal inked between the national flagcarrier and the Vietnam Dairy Products Joint Stock Company (Vinamilk) on August6.
Total value of Vinamilk’s products on board is expected to increase 10 percentevery year.
Under the cooperation programme, which is validuntil 2023, both sides also cooperate in other sectors such as co-branding insome events, marketing campaigns, sharing experience in management andoperation of supply chain, warehouse system, and relevant information onconsumption market, and branding reports.
Vietnam Airlines General Director Duong Tri Thanh said that the strategicagreement between the two leading firms in Vietnam will inspire the developmentof value chain, which connects Vietnamese brands during the global integration.
“Vinamilk has been a partner of Vietnam Airlines for years. We understand eachother’s strengths in the development of Vietnamese values. Clean agriculturalecosystem, nutritious products, and food safety are what we need to populariseworldwide”, he noticed.
Meanwhile, Vinamilk General Director Mai Kieu Lien underlined that theco-branding will not only help the two corporations develop trade but alsopromote the two brands in the international arena.-VNA
VNA
