Tourism promotion campaigns help Vietnam attract more visitors

Tourism promotion campaigns have shown efficiency as they help Vietnam get one step closer to its set target of hosting 17.5-18 million international tourists and 85 million domestic visitors in 2019.
Tourism promotion campaigns help Vietnam attract more visitors ảnh 1Foreign visitors at the Hue Imperial Citadel in Thua Thien-Hue province (Photo: VNA)
Hanoi (VNA) – Tourism promotion campaigns have shown efficiencyas they help Vietnam get one step closer to its set target of hosting 17.5-18million international tourists and 85 million domestic visitors in 2019.

The Ministry of Culture, Sports and Tourism’s Vietnam National Administrationof Tourism (VNAT) said on September 16 that it has successfully organised aprogramme to promote Vietnam’s tourism in Japan’s Kanagawa prefecture, Tokyoand Hokkaido prefecture, and the Vietnam Festival in Kanagawa and Hokkaidoprefectures.

Through the events, standout cultural features were nudged closer to theJapanese friends who had expressed their impression on the cultural tradition andheritages, cuisines, handicraft products, and landscapes in the Southeast Asiancountry.

In addition, the events also serve as a bridge to enhance mutual understandingand tighten friendship between the two nations.

According to the VNAT, Japan is a key tourism market of Vietnam. Last year, thecountry welcomed 830,000 Japanese nationals, increasing 3.6 percent year onyear. From the outset of this year, more than 620,000 Japanese visitors havechosen Vietnam for their holidays, up 13.7 percent from the same time last year.

Vietnam will attend the 2019 China-ASEAN Expo Tourism in Guilin, China onOctober 18-20.

Tourism promotion is part of the tourism sector’s efforts to attract morevisitors from China, the EU, Japan and the Republic of Korea to complete itsset target for the whole year. Vietnam eyes 700 trillion VND (30.1 billion USD)in tourism revenue, and this is a feasible goal as the sector is entering itspeak season.

Vietnam ranks 63rd among the 140countries and territories in the recently released Travel &Tourism Competitiveness Index (TTCI)2019, jumping four places compared to the latest 2017 ranking.

Released by the World Economic Forum (WEF)every two years since 2007, the TTCI 2019 analysed 140 economies and scoredeach according to their performance on the following six pillars – airtransport infrastructure, ICT readiness, price competitiveness, internationalopenness, travel & tourism prioritisation, and safety and security.

When it comes to price competitiveness,Vietnam ranks 22nd, rising 13 places while in terms of air transportinfrastructure, the country has improved by 11 places, growing to the 50th from the 61st./.
VNA

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