Illustrative image. (Photo:tapchitaichinh.vn)Hanoi (VNA) - The traditional culture, including folklore, is a valuable resource for the development of thecultural industry if it is carefully exploited, according to experts.
Infact, there have been many products of cinema, literature, fine arts, fashion,tourism that take inspirations from folklore and generate high material value, they said,adding that the unique values of the Vietnamese culture have also become better known among the international community.
Deputy Prime Minister Vu Duc Dam has recently approved a strategy for cultural development to 2030, which prioritises a number of potential and advantageouscultural industries. This will encourage more people to tap into the preciousfolklore and traditional culture to develop the cultural industry, contributingto bringing the beautiful image and unique values of folklore tothe world.
Accordingto Associate Professor Bui Hoai Son, former director of the Vietnam NationalInstitute of Culture and Arts Studies, in the context of globalisation and inter-influence among countries, the cultural industry is a strategicasset for a country's diplomatic and international cooperation policies, and helpshowcase the country's unique identity.
Heemphasised that developing cultural industries is definitely a suitable choice for the country's cultural development in the current context,creating cultural products and services that meet the needs of the market,representing the economic function of culture.
What is more important is that through these cultural products and services,new vitality will be created for cultural heritages, while the nation's culturalcapital and the talent of artists will be better exploited, forming the country's soft power as well promoting the country's image and Vietnamese people around the world, he said.
However, the cultural industry is still a relatively newfield in Vietnam.
Shifting from the traditional culture to mass production tomeet the needs of a large market requires synchronous investment ininfrastructure, environmental protection and sustainable development. Inaddition, it is necessary to create a balance between exploiting the economic and cultural values of culture, so thatthe community can make a profit from the local resource while conserving and promoting the culturalheritages in their original space./.
