The project aims to seek new talent and help them developtheir art as well as bring music closer to audiences during theCOVID-19 pandemic.
Production House will help young singers, music producersand mixers to release new MVs and albums featuring Vietnamese songs.
The project’s first production, Co AiCho Toi Hay (Who Tell Me Why), was released on July 18 and hasattracted 200,000 views on YouTube.
The MV features young artist XAN as a producer, songwriter and leadsinger. It also features the voice of pop singer Trinh Thang Binh,the project’s founder.
XAN, 23, began his career in 2018 after his first hit, Hongkong 1, was No1 on ZingMP3’s Zingchat,the country’s most popular music site. XAN and his partner, singer Nguyen TrongTai, wrote, composed and produced Hongkong1.
His second MV as a producer, Khac BietTo Lon (The Big Difference), was released last year and has attractedmore than 60 million views on YouTube.
“I think Production House is agreat opportunity for young singers, musicians andproducers to introduce their art and experience theirpassion,” XAN told local media.
To guarantee the success of Production House inthe pandemic fight, the project’s founder Binh has worked with his partners tospend 2 billion VND (90,000 USD) on three home studios with high-qualityrecording equipment.
“We will produce and release one MV by young artists every two months,” said Binh,who has been involved in the music industry since 2006./.