Participants at the conference (Photo: VNA)Quang Ninh (VNA) – A conference discussing measures to attract Chinese tourists to Vietnamwas held on January 9 by the Vietnam National Administration of Tourism (VNAT) in Mong Cai city,the northeastern border province of Quang Ninh.
Vietnam’s tourism sector has recorded a strong rebound after the COVID-19 pandemic wascontrolled.
China’s international tourism reactivation from January 8 has created a positive effect on globaltourism. Almost all countries worldwide have outline policies to attract visitorsfrom this important market.
Chairman of theVietnamese Tourism Association Vu The Binh stressed the need for Vietnam tothink about urgent solutions to soon lure Chinese tourists, and issue strictregulations on managing the activity, thus creating the best impression onvisitors and ensuring sustainabledevelopment.
According to Chairman of the Da Nang Travel Association Cao Tri Dung, it is necessaryto swiftly recover the network of charter flights to localities with strength in tourism like Da Nang, Khanh Hoa, and Phu Quoc; and strengthen promotion activitiesin countries that have direct flights to Vietnam.
Providers of services need to stabilise human resourcesand infrastructure facilities for tourists, he said, addingcommunicationcampaigns should be enhanced on social networks and populartechnology platforms in China such as Weibo, Tik Tok, WeChat, QQ, and Baidu.
Vietnam needs to have aspecific roadmap for welcoming back Chinese visitors to ensure safety amid concerns about the potential of new variants of COVID-19 after China opens its tourism, henoted.
China is the largestmarket for Vietnam’s tourism. In 2019, Vietnam served 5.8 million Chinesetourists, accounting for nearly a third of international visitors to Vietnam.
Last year, Vietnam welcomed over 101 million visitors,raking in 495 trillion VND (21.1 billion USD), 23% higher than the set planed and66% higher than that of 2019./.
