An overview of Nha Trang City in central coastal Khanh Hoa province. (Photo: VNA)The provincial Department of Tourism has announced plans to boost theprovince's tourism market and make the most of the coming year.
The provincial tourism industry saw a huge decrease in visitors due to theimpact of the COVID-19 pandemic. In 2022, the province was among the firstlocalities to re-open for tourists and become a locality with the fastesttourism recovery in the country.
The province has since welcomed 2.5 million visitors, of which more than155,540 were foreign visitors. Total revenue from tourism is estimated at over 10billion VND, 170% higher than planned.
The department’s director Nguyen Thi Le Thanh, said this year, the tourismindustry aims to attract 500,000 international visitors.
This number is quite modest compared to the industry’s goals before theCOVID-19 pandemic, she said.
Thanh said the tourism industry had prepared special events and promotionprogrammes to attract tourists.
At the beginning of this year, the province launched special tour packages towelcome the return of international visitors during the New Year holiday; 120foreign tourists from Incheon (the Republic of Korea) landed at Cam RanhInternational Airport to start their tour in Khanh Hoa province.
Local leaders and representatives from departments and sectors welcomed thepassengers.
Hwichan Jang, a tourist from the RoK, said it was the first time he and hisfamily came to Vietnam.
He was happy to be warmly welcomed with flowers and gifts.
“We hope to have a wonderful New Year holiday in Vietnam,” he said.
Khanh Hoa is also a popular destination for international tourists from EasternEurope and Central Asia. On the first day of this year, 180 tourists fromKazakhstan, Russia and Uzbekistan landed at Cam Ranh International Airport.
This is a positive signal for Vietnam to promote its image to the world andfully tap potential markets.
Alxeander Avery said travel agencies in his country highly recommend Vietnam dueto its beautiful scenery, hospitality, good weather and good food.
He carefully researched Vietnam before arriving here.
"As my first time coming to Vietnam, I’m expecting the trip will bring meexperiences and understanding about the country,” he said.
The department's reports showed that the province received 355,200 tourists inthe first three days of this year. The average room capacity reached over 63%,mainly in four or five-star hotels along beaches in Cam Ranh city and Nha Trangcity.
Thanh said special tour packages are the first activities to welcome backforeign visitors to Vietnam this year.
The province will continue to welcome more international flights and diversifytourism products to lure international tourists in the coming time.
According to the provincial Party Committee's action programme, tourism is aspearhead economic sector in the 2021-25 period. The province targets toattract 11 million visitors, including five million international visitors, by2025.
By 2030, the number of tourists will reach 15.4 million, of which more thaneight million are international visitors.
Thanh said the department would continue to promote tourism activities bydeveloping mechanisms and policies related to tourism, applying informationtechnology and training local human resources for tourism development.
The tourism industry will cooperate with businesses to launch stimulus tourpackages, which feature typical tourism products of the province.
Permanent Deputy Chairman of the Nha Trang - Khanh Hoa Tourism Association PhamMinh Nhut said to attract international visitors, the province should givepriority to developing tourism products and facilities.
Each tourist market has its own characteristics, so it is necessary to considertourists' habits, spirituality, and cuisine to develop suitable products andservices in the province, he added./.
VNA
