Culture - Sports

Japan’s Hokkaido launches cultural village in Vietnam

Vietnam will become the first market for enterprises from north Japan’s Hokkaido prefecture to launch the “Cool Hokkaido” initiative, including a cultural village to be established in October 2015, in an attempt to support the locality’s business operations in Southeast Asia.
Vietnam will become the first market for enterprises from north Japan’sHokkaido prefecture to launch the “Cool Hokkaido” initiative, including acultural village to be established in October 2015, in an attempt tosupport the locality’s business operations in Southeast Asia.

In a bid to popularise Hokkaido culinary culture, Cool Hokkaido willinaugurate “Hokkaido Village” in Ho Chi Minh City in October 2015, with alarge-scale food area spanning 1,500 square metres. In addition, CoolHokkaido will work to provide Hokkaido-made food at existing Japaneserestaurants in the city, ultimately aiming to promote trade betweenHokkaido and Vietnam.

Enterprises in Hokkaido will open chainstores in Hokkaido Village, offering the region’s famous sushi andgrilled chicken, as well as Hokkaido Yatai Village, Hokkaido cookingclasses, and a beauty salon in order to spread the Hokkaido image inVietnam.

As many as 11 enterprises in Hokkaido, including financial institutes, are expected to join the initiative.-VNA
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