Vietnam's film industry achieves huge revenue in 2019 (Photo courtesy of dienmayxanh.com)The Copyright Office of Vietnam in collaboration with the British Embassy andRouse Law Company Limited organised a seminar on the Strategy for theDevelopment of Cultural Industries in Vietnam late last week.
The seminar was held online with the goal of finding out the developmentdirection for the cultural industry in Vietnam, within the framework of theFinancial Sector and Intellectual Property Programme (FSIP), which is part ofthe UK-funded ASEAN Economic Reform Programme to help the Government of Vietnamdevelop an intellectual property system.
The creative sector, such as music, film, media and digital art, usuallyincludes creative services with intellectual property at its core. FSIP isconducted to assist relevant state management agencies such as the CopyrightOffice of Vietnam, the National Office of Intellectual Property of Vietnam andother agencies under the Ministry of Culture, Sports and Tourism in developingmodels to promote and support ownership for businesses operating in thecreative industries, by absorbing and learning from the experience of othercountries.
At the seminar, experts from the British Embassy and Rouse Group spoke aboutthe development of cultural industries in the UK, the experiences of othercountries and lessons learned on state management for the development of fivecultural industries: cultural tourism, film, fine arts, photography andexhibitions, performing arts, and advertisement.
Speaking at the seminar, Deputy Director of the Copyright Office of Vietnam TrinhTuan Thanh said: “The cultural industry is a new field in Vietnam. Therefore,we have been facing a number of difficulties and challenges. The sharing of UKexperts will be a premise for the Ministry of Culture, Sports and Tourism toaccumulate experience and promote the development of the cultural industry.”
Cultural industries are those that produce tangible and intangible products ofart and creativity that have the potential to promote wealth and incomegeneration through the exploitation of cultural values and produceknowledge-based products and services.
In 2016, the then Prime Minister approved the strategy to develop Vietnam'scultural industries to 2020, with a vision to 2030, with specific goals in 12areas: advertising; architecture; software and entertainment; crafts; design;film; publishing; fashion; performing arts; fine arts, photography andexhibitions; television and radio; and cultural tourism.
The Ministry of Culture, Sports and Tourism is assigned to directly manage fivebranches of cinema; performing arts; fine arts, photography and exhibitions;advertisement; and cultural tourism.
In 2020, following the direction of the then Prime Minister, the Ministry of Culture,Sports and Tourism coordinated with other ministries, branches and localitiesto implement the strategy for developing the cultural industry and achievedgreat results, such as promulgating policies, plans and cultural diplomacyactivities to promote cultural industries at home and abroad, implementingcommunication activities to raise public awareness about the role, position andimportance of cultural industries for socio-economic development in the newperiod.
Some sectors have generated significant revenue, such as fashion, cinema,cultural tourism, performing arts. In particular, the film industry's revenuein 2019 was more than 4 trillion VND./.
VNA
