Culture - Sports

Draft directive eyes to build brand for cultural products, services

The Ministry of Culture, Sports and Tourism is compiling a draft directive on promoting the development of cultural industries, which stresses the importance of gradually building brand for national-level products and services.
Draft directive eyes to build brand for cultural products, services ảnh 1Tourists at Bau island tourist site in Hai Phong city. (Photo: VNA)
Hanoi (VNA) – The Ministry of Culture, Sports and Tourism iscompiling a draft directive on promoting the development of culturalindustries, which stresses the importance of gradually building brand fornational-level products and services.

The draft clarifies the value ofculture as well as the importance of developing cultural industries in Vietnam,affirming that developing cultural industries is the Party's consistent policy throughoutits congresses, and for culture to truly become a driving force for socio-economicdevelopment, it is necessary to promote and develop cultural industries.

It also points to shortcomings andweaknesses in this work, and puts forward important tasks for the coming time.

Accordingly, Vietnam will continue speedingup the development of cultural industries, with a focus on gradually creatingbrands for national products and services capable of participating in theglobal value chain.

According to the ministry, culturalindustries are becoming a trend and taken as an important andsustainable part that contributes to the country's growth. The production value ofVietnam's cultural industries in the 2018-2022 period averaged 1.059 quadrillionVND (43.3 billion USD) a year. In the period, the number of economicestablishments operating in this field increased by around 7.2% a year to reach70,321 in 2022. These industries attracted about 2.3 million workers by 2022.

By 2030, the country will develop culturalindustries based on creativity, science and technology and intellectualproperty rights protection. Their revenue is forecast to contribute around 7%to the nation’s gross domestic product (GDP), according to the ministry./.
VNA
#Ministry of Culture#Sports and Tourism#draft directive#cultural industries
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