Digitalisation adds to visitor experience: Deputy PM

Deputy Prime Minister Vu Duc Dam has asked the Ministry of Culture, Sports and Tourism to speed up digitalisation throughout the sector to provide a better experience to visitors, along with enhancing communications work and promotions for cultural, sports, and tourism events.
Digitalisation adds to visitor experience: Deputy PM ảnh 1Deputy Prime Minister Vu Duc Dam speaks at the conference on January 8 (Photo: VNA)
Hanoi (VNA) - Deputy Prime Minister Vu Duc Dam has asked theMinistry of Culture, Sports and Tourism to speed up digitalisation throughoutthe sector to provide a better experience to visitors, along with enhancingcommunications work and promotions for cultural, sports, and tourism events.

Attending a conference on carrying out the ministry’s missions in 2021 onJanuary 8, Dam said it should capitalise on information technology (IT) to tacklelingering issues.

“For example, if we don’t have tour guides that are able to speak less-commonlanguages, we should introduce technologies such as voice-over andforeign-language translation systems for introducing tourist attractions,” hesaid.

He took the occasion to speak highly of the tourism sector, saying it saw impressiveprogress in growth and was among the fastest-growing in the world amid theCOVID-19 pandemic.

Dam expressed the hope that the ministry will continue its efforts tocontribute to developing Vietnam in a faster and more sustainable fashion, and makeculture an important foundation and resource for development.

Digitalisation adds to visitor experience: Deputy PM ảnh 2An overview of the conference on January 8 (Photo: VNA)
This year, the ministry will carry out flexible and uniform policies to recoverdomestic tourism and build plans to welcome international visitors after thepandemic is fully brought under control. It aims to cater to 80 milliondomestic travellers and earn 337 trillion VND (14.57 billion USD) in tourismrevenue.

Involved agencies are preparing for the organisation of the 31st Southeast Asian Games (SEA Games) and the 11th ASEAN Para Games inVietnam, and participation at the Olympics and Paralympics in Tokyo, the sixthAsian Beach Games in China, and many other regional and international sportingevents.

Cultural and art activities will be promoted in tandem with the preservation oftraditional culture.

COVID-19 caused a range of problems for many companies and household businessesand also affected incomes, since many cultural and tourism events were cancelled.It also impacted on athletes’ training and competition, particularly theOlympic and Paralympic teams./.
VNA

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