Digital platforms used to promote Vietnam’s tourism

The Vietnam National Administration of Tourism (VNAT) has made use of digital platforms to catch attention of travellers and promote tourism in the country.
Digital platforms used to promote Vietnam’s tourism ảnh 1Two video clips are released by the Vietnam National Administration of Tourism (VNAT) on its official YouTube channel – Vietnam Tourism – to give audience a glimpse of Vietnam’s most popular attractions and the country’s culture and cuisine. (Photo: VNA)
Hanoi (VNA) – The Vietnam National Administration ofTourism (VNAT) has made use of digital platforms to catch attention oftravellers and promote tourism in the country.

The VNAT has recently released two video clips, namely “VietNam: Di de yeu! – Dat nuoc, con nguoi” (#Di de yeu #Discover Vietnam) and “Viet Nam – Diem den Van hoa va Am thuc” (Vietnam – Destinationof culture and cuisine) on its official YouTube channel – Vietnam Tourism – togive audience a glimpse of Vietnam’s most popular attractions and the country’sculture and cuisine.

The promotional clips, which have so far hit more than one millionviews each, were produced with the help of many famous digital content creators,including Miss Universe Vietnam 2017 H’Hen Nie and travel bloggers Khoai LangThang, Chan La Ca, Fly Around Vietnam, Flycam 4K, Minh Travel and Oops Banana.

They form part of a tourism promotional campaign on digitalplatforms initiated by the VNAT under the support of Google and Vinpearl.

Due to impacts of the COVID-19 pandemic, international visitorarrivals in Vietnam in February declined by 38.3 percent month-on-month and 99.1 percent year-on-year to just 11,000. In the first two months of theyear, the foreign arrivals nosedived 99.1 percent from the same period lastyear.

Most of the visitors were foreign experts and skilledworkers who work for projects in Vietnam as the country maintains travelrestrictions to contain the spread of the COVID-19./.
VNA

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