Sci-Tech

AI application proves useful to improving tourists’ experience

Like e-commerce and retail, customers in the tourism and hotel industry now tend to book tours on the websites providing customised travel experiences.
AI application proves useful to improving tourists’ experience ảnh 1Chatbot Danang Fantasticity has been regularly updated with tourism information (Source: danangsensetravel.com)
Hanoi (VNA) –Like e-commerce and retail, customers in the tourism and hotel industry nowtend to book tours on the websites providing customised travel experiences.

Some surveys show that themushrooming of social networks has facilitated new forms of communication viaautomatic interaction like chatbot.

Chatbot hasn’t been used widelyin Vietnam. However, Da Nang, a tourism hub in the central region, has become thesecond city in Southeast Asia to apply chatbot to tourism.

To help holidaymakers easilycheck information, the municipal Tourism Department coordinated with the HekateTechnology JSC to develop and pilot Chatbot Danang Fantasticity, the firstautomatic tourism information searching and support channel via text messageconversation in Vietnam.

During the first six monthssince its debut, the app has been frequently updated with relevant informationabout famous destinations, events, weather, ATM locations, and hotlines, amongothers, according to the Da Nang Tourism Promotion Centre.

AI application proves useful to improving tourists’ experience ảnh 2HCM City has stepped up the digitalisation of destinations to increase interaction with travellers (Photo: VNA)
In Ho Chi Minh City, most ofthe tourists trying this type of artificial intelligence (AI) application heldthat this is a modern and useful tool for many circumstances that require quickresponse.

This shows the rich potentialof AI applications like chatbot in assisting customers and reforming tourismproducts and services.

Tran Binh Giang, founder ofTripi.vn - a travel e-commerce website, said since his company’s operationswere semi-automated, the customer satisfaction score (CSAT) has surged by 98percent, and expenses for each order halved.

Given the benefits from AIapps, many experts said Vietnam’s tourism sector should promote the widespread applicationof AI achievements by building an AI development process and continuallyapplying them in reality to measure their compatibility with the set targets.

They noted that in thetourism sector, chatbot has just been used to help customers book rooms,services, and products. It is necessary to connect with the suppliers ofrelevant products and services so as to create a complete chatbot ecosystem fortourism.

Pham Trinh Hong Phi, a representativefrom the Dien Thien Investment - Trading - Services Co. Ltd, recommended enterprisesstep up comprehensive reform of the tourism sector, strongly connect with thosein the same industry, and create a dynamic digital environment by boosting ITreform./.
VNA
#chatbot#automatic interaction#Da Nang#Ho Chi Minh City#artificial intelligence#AI applications#tourism sector#Da Nang Tourism Promotion Centre#updated Vietnam news#Vietnamplus#Vietnam News Agency
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