The release of the video comes as the country’s battered tourism industry preparesfor a summer comeback.
It aims to promote domestic tourism in the context of COVID-19 being largelybrought under control around the country.
VNAT earlier launched the “Vietnam: Travel to love - Country, people” and “Vietnam:Travel to love - Cultural and cuisine destination” videos, which attractedmillions of visits in a very short period of time.
In the “Discover Vietnam” programme are many famous and influential YouTubecontent creators with a large number of subscribers, such as H’Hen Nie, Chan LaCa, Khoai Lang Thang, Helly Tong, and Fly Around Vietnam. Each content creatoracts as an “online tour guide” to explore the beauty of Vietnamese culture,cuisine, people, and nature. After each trip, content creators share videos ontheir personal YouTube channels and VNAT’s official YouTube channel at: https://www.youtube.com/vietnamtourismmedia.
YouTube is the leading online video sharing platform today, with about 2billion users each month, and is an important source of information for nearly60 percent of global travellers in finding travel inspiration, choosing destinations,and sharing their experience.
The “Discover Vietnam” programme is being carried out by VNAT with support fromGoogle and Vinpearl.
On the same day, VNAT called for votes for Vietnam’s tourism at the WorldTravel Awards 2021, at www.worldtravelawards.com.Voting will close on August 16.
Vietnam has been nominated in various categories this year, including Asia’sLeading Destination 2021, Asia’s Leading Heritage Destination 2021, Asia’s LeadingCity Break Destination 2021, and Asia’s Leading Cultural Destination 2021./.