Children in Ha Giang stand at a buckwheat flower field (Photo: VNA)Ha Giang (VNA) – The northern province of HaGiang has taken the advantage of digital platforms to promote tourism as part ofefforts to maintain its position as an attractive tourist destination amidCOVID-19.
This year, the Ha Giang Buckwheat Flower Festival has been held online last for the first time ever. Its seventh edition was broadcast ontelevision channels, online newspapers and social media.
Director of the Ha Giang tourism promotion centre Dang Quoc Su said his centre recently held virtual tours in an effort tomaintain tourism activities against the backdrop of the pandemic, adding a tour featuring buckwheat flower on the Dong Van Karst Plateau UNESCO Global Geopark was launched on November 28, drawing the participation of 100 travel companies.
The programme offered Ha Giang a new method to promote itstourism and at the same time helped travel firms build new activities.
Terraced rice paddies in Hoang Su Phi, Ha Giang (Photo: VNA)In December, the centre willcontinue to organise similar ones introducing agro-tourism products, cuisineand traditional brocade weaving villages, among others.
Travel firms and establishments in Ha Giang have made shortvideos featuring local landscapes and facilities, and uploaded them on socialmedia networks to attract more visitors.
Online tours and tourism promotion on digital platforms are among key focus of Ha Giang's digital transformation and digital economy development
Virtual tours are suitable method to ease firms’difficulties amid COVID-19 and they can be applied at other destinationsnationwide, experts said.
This year, tourist arrivals to Ha Giang slipped by halfcompared to the year’s plan of about 900,000 due to the complex developments of COVID-19./.
