The Military Industry and Telecoms Group (Viettel) takes the lead in the top 50 brands in Vietnam in 2019 (Photo: VNA)Hanoi (VNA) – Vietnam’s top 50brands in 2019 were announced on the sidelines of a workshop on brandmanagement and development in Hanoi on September 24.
Brand valuation company Brand Finance and brandconsultant Mibrand Vietnam presented official certificates of brand rankings,national brand values, and brand health indicators that meet the assessmentstandards of the International Organisation for Standardisation (ISO) to the 50enterprises with the most valuable brands in Vietnam this year.
The Viettel Military Industry and Telecoms Group (Viettel)topped the list, followed by the Vietnam Posts and Telecommunications Group(VNPT) and the largest dairy producer in Vietnam Vinamilk.
The workshop and announcement ceremony aims tohonour businesses with the most valuable brands in Vietnam and openopportunities for Vietnamese firms to understand better about the importance ofbrand development.
CEO of Brand Finance in Asia-Pacific Samir Dixitsaid in the era of Industry 4.0, customers will be affected bytechnology.
Technology could lead to the success or failureof a brand, he said, adding that many businesses have gone bankruptcy orstopped operation over the past 15 years.
Therefore, businesses should focus on buildingand developing brands, he suggested./.
VNA
