Illustrative image (Photo: VNA)Hanoi (VNA) – Vietnam’s biggest dairy company Vinamilk said onAugust 2 that it is maintaining the leading position in Forbes Vietnam’s listof top 50 brands in 2019, with its brand value exceeding 2.2 billion USD.
This is the fourth consecutive year Vinamilk has won the top place in therankings, the company’s leaders said.
The estimated value of Vietnam’s 50 mostvaluable brands in 2019 rose 1.2 billion USD from last year to over 9.3 billionUSD.
ForbesVietnam said it used the method that its parent magazine inthe US uses to calculate a brand’s contribution to business performance.
In June, Vinamilk was the only Asian representative invited to join the 2019 Global Dairy Congress in Lisbon, Spain, toshare its experience in developing organic diary products.
According to KantarWorldpanel’s annual Brand Footprint report in July, the company earned its place as the most chosen beverage brand in both urban and ruralVietnam for seven consecutive years.
Meanwhile, in the fourth annual Asia 300 Power Performers Ranking compiled bythe NikkeiAsian Review, it is the only Vietnamese representative included inthe top 50.-VNA
VNA
