Real Beans Coffee, a coffee brand in Vietnam, are among nine winners of the 1st ASEAN-Korea Excellent Design Exhibition Award this year. (Photo: Facebook) Seoul (VNA) – Real Beans Coffee, a coffee brandin Vietnam, are among nine winners of the 1st ASEAN-Korea Excellent DesignExhibition Award this year which honours the best packaging designs made inASEAN countries.
The nine winningdesigns were selected from 46 entries submitted by 29 design agencies andfreelance designers based in nine ASEAN countries, namely Brunei, Indonesia,Lao, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam.
The competitionwas co-organised by the ASEAN-Korea Centre (AKC), Korea Institute for Design Promotion (KIDP) and Vietnam Trade PromotionAgency (Vietrade) and open to packaging designs in the areas of agro-fishery, foodand beverage, and health and beauty from May to July. Eligible entries were those launched within the year2019 – 2020.
The awardceremony, held in Seoul, capitalof the Republic of Korea (RoK) onNovember 24 afternoon, saw the presence of AKC Secretary-General Lee Hyuk, KIDPChairman Eune Ju-hyun, and ambassadorsof ASEAN member states to the RoK.
Speaking at theevent, Lee Hyuk said ASEAN countries show an increasing interest in developing its designindustry and cooperation with the RoK is expected to help their high-quality products gain popularity inthe Korean market.
The competitionaims to improve the global competitiveness of made-in-ASEAN products, which is in line with the RoK’sNew Southern Policy, he noted./.
VNA
