Seoul (VNA) – The 11th ASEAN-Korea cultural exhibitionwill be held online in two weeks, starting November 2, the KoreaTrade-Investment Promotion Agency (KOTRA) announced on October 27.
KOTRA said that it will coordinate with the Republic ofKorea’s Ministry of Trade, Industry and Energy; Ministry of Culture, Sports andTourism; and Korea Creative Content Agency to organise the event.
The annual event, held since 2010, combines the promotion ofthe RoK’s Hallyu culture and the export of its commodities and services toASEAN countries.
The opening ceremony of this year’s exhibition is expectedto entertain visitors with augmented reality (AR) performances by famousartists such as Taemin (a member of SHINee Band), Super Junior-D&E, Ailee,Soyou and Hwang Chi-yeol.
The artists are also expected to promote Korean commoditiesand convey messages on relations between their country and ASEAN member Statesvia video clips.
KOTRA President and CEO Kwon Pyung-oh said that Hallyu hasbecome a driver for the Korean economy’s growth.
This event will contribute to popularizing made-in-Koreaconsumer products in ASEAN countries, he added./.