Foreign tourists visit Hanoi's Old Quarter. (Photo: VNA)Hanoi (VNA)– The Ministry of Culture, Sports and Tourism has issued Decision No.440/QD-BVHTTDL on Vietnam Tourism Marketing Strategy to 2030.
The strategy aims topromote and position Vietnam as a leading attractive tourist destination inSoutheast Asia, affirm the brand and competitiveness ofVietnam’s tourism, and contribute to the implementation of the Vietnam tourismdevelopment strategy by 2030.
Accordingly,Vietnam's tourism sector will strengthen and increase the awareness,understanding, interest, and satisfaction for Vietnam’s tourist attraction,thereby affirming Vietnam as an attractive, quality, and sustainable destinationthat is the first choice in target markets and can satisfy high-spending,long-stay guests.
Digital marketingactivities are expected to work more effectively with higher reach and moreinteractions plus an increasing number of visitors and followers to websitesand pages on social networking platforms of the Vietnam National Administrationof Tourism.
Bai Tho Mount in Quang Ninh's Ha Long city (Photo: VNA)The strategy alsomentions the improvement of Vietnam's ranking position on tourismmarketing-related indicators under the World Economic Forum's TourismDevelopment Capability Index.
Under the strategy,by 2025, Vietnam’s tourism is expected to recover and welcome 18 millioninternational visitors, while serving 130 million domestic visitors andmaintaining the growth rate of domestic visitors at 8-9% per year.
By 2030, the countryaims to welcome 35 million international visitors, with a growth rate of 13 -15% per year, while serving 160 million domestic tourists, with a growth rateof domestic tourists at 4-5% per year.
In addition, thestrategy also aims to promote the development of new forms and tourism products./.
