Under the Vietnam National Brand Programme for 2020 – 2030, the country's nation brand value will be raised by 20 percent annually on average (Photo: VNA)Hanoi (VNA) – Vietnam is aiming to raise itsnation brand value by 20 percent annually on average according to the evaluationby the world’s prestigious rating agencies.
This is one of the targets set in the VietnamNational Brand (Vietnam Value) Programme for 2020 – 2030 recently approved byPrime Minister Nguyen Xuan Phuc.
The programme aims to build an image of Vietnamas a prestigious country with high-quality goods and services, thus promotingthe country’s attractiveness, competitiveness and foreign trade.
Between 2020 and 2030, it looks to have morethan 1,000 products recognised as national brands, boost such products’ exportgrowth at a faster pace than the national average, and help increase the valueof Vietnam’s nation brand by 20 percent annually on average as assessed byglobal rating agencies.
The programme also targets a 10-percent rise inthe number of businesses entering the list of firms with the most valuablebrands by the world’s major rating agencies.
Besides, it plans to step up communications sothat 90 percent of the enterprises nationwide will be well aware of brands’importance to production, business and investment activities. All the productsobtaining the national brand recognition are also set to be promoted in thedomestic and key export markets.
The Ministry of Industry and Trade is assignedto manage this programme.
In the London-based Brand Finance’s 2018 report,Vietnam’s nation brand was valued at 235 billion USD, rising 16 percent year onyear and ranking 43rd in the world and sixth in Southeast Asia./.
VNA
