Illustrative image. (Photo: Internet)Hanoi (VNA) –Vietnam has seen a rise in mobile e-commerce, also known as m-commerce, aneffective channel for retailing in the digital era.
By January 2017,Vietnam was home to almost 47.2 million mobile internet users, half of thecountry’s population, according to the report “Vietnam Digital Landscape 2017”by We Are Social. Some 39 percent of the population have purchased products orservices online, of them 29 percent have placed at least one online order via amobile device.
The total value ofthe country’s e-commerce market was estimated at about 1.8 billion USD in 2016,the report said.
The 2017 Vietname-Business Index by the Vietnam e-Commerce Association (VECOM) shows that the internethas been a great tool for local enterprises in cross-border trade. They cancommunicate with overseas partners via the internet and can access onlinepublic services, for example, e-customs and e-certificate of origin.
It also found that 45percent of domestic enterprises own a website but only 19 percent of thewebsites are compatible with mobile devices, down from 26 percent in 2015.
To succeed, domesticfirms must catch up with mobile e-commerce trends to maintain a competitiveedge over the others, said VECOM Vice President Nguyen Ngoc Dung at the VietnamMobile Day last weekend.
Dung suggested thatselecting a suitable domain name should be the first step in building areliable online presence for a business as a domain name is not simply anaddress on the internet but is closely attached to the enterprise’s operationsand branding.
A mobile-friendlywebsite will draw more customers to the brand name and improve itscompetitiveness, he added.
For those who wishto reach out to the global markets, the domain name “.com” indicatescredibility thanks to its popularity and stability over the past 18 years, saidExecutive Director of Mat Bao Corporation Huynh Ngoc Duy at the event.
Sharing this view,Nguyen Tu Hong Quan, Director of the Nhan Hoa software company, noted that manyinternational companies, including those listed in the Fortune 500, use “.com”for their website, aiming to reach new customers outside their regions.-VNA
VNA
