According to the Vietnam E-commerce Association (VECOM),e-commerce is an effective tool for online business activities, helping small-and medium-sized enterprises to access markets and introduce their products ina fast and effective manner.
The association reported that over 40 percent of enterprisesenjoy higher sale revenues thanks to e-commerce, noting that about 52 percentof the Vietnamese population use the Internet, of whom 65 percent have purchasedgoods online.
Nguyen Ngoc Dung, Vice President of VECOM said that about 70percent of consumers search the internet for information about the goods theyintend to buy before going to the shop to buy the products.
Therefore, a firm having no website will make it difficultfor customers to access its products, he said.
Dung asserted that developing a website is one of the firststeps for enterprises to join e-commerce activities. A firm’s website will be closelyrelated to its business activities and trademark, contributing to its prestigeand reputation.
At the conference, many young startup entrepreneurs alsoshared ways to effectively exploit the Internet as a business tool. They notedthat risks in e-commerce are real, and it is necessary to enhance the awarenessof people and enterprises, thus building confidence of customers when tradingonline.
According to the Prime Minister’s decision approving themaster plan for e-commerce in the 2016-2020 period, e-retail commerce inVietnam aims at 10 billion USD in revenue in 2020, accounting for 50 percent oftotal retail revenue of the country.-VNA