Shoppers at a supermarket. (Photo: VNA)HCMCity (VNA) – How to win consumers’ trust and develop businessreputation is one of the major challenges to the development of online business,experts said at the Vietnam Online Business Forum – VOBF 2017 in Ho Chi MinhCity on March 3.
According to Nguyen Huu Tuan from the Departmentof Electronic Commerce and Information and Communication Technology, Vietnamhas put in place a legal framework to ensure a favourable environment for e-commerce.
However, customers are still concerned aboutrisks when purchasing online, he said, adding that his department has madeefforts to enhance its management capability and strengthened connectionbetween firms and consumers to protect the legitimate rights of online shoppersas well as interests of enterprises.
Nguyen Thanh Hung, President of the Vietname-Commerce Association, highlighted the potential of Vietnam’s e-commercemarket, which is forecasted to grow at between 25-30 percent a year.
He stressed, however, that each firm needs todevelop their own development strategy in order to reap success.
Hung noted that many firms have joined the onlinee-trade aiming for long-term goals, but they only focused on promotion, failingto pay due attention to connecting with customers, developing a supply chain,and investing in information and communication infrastructure.
Meanwhile, Director General of Nielsen VietnamNguyen Huong Quynh underlined the development trend of the online business onthe basis of online connection, urbanisation, consumers, e-payment, and newbusiness models.
Therefore, enterprises in e-commerce should payattention to basic requirements of consumers, instead of merely offeringpromotion or discounts, she said.
Quynh also advised firms to develop their brandnames to improve their competitiveness, while connecting with partners tosupport each other.-VNA
VNA
