Under the deal, travel to the American country will be also made easier forVietnamese people.
Some15 US travel agents will join other tourism companies from 24 countries andterritories to exchange tourism information during the event.
“Hanoi-the destination of Vietnam in 2017” will be the theme of the VITM 2017, whichis scheduled for April 6-9 in Hanoi, the organising board unveiled at a pressconference held in Hanoi on March 24.
It said that with significant changes in tourism in recent year, Hanoi hasbecome the country’s tourism centre and a leading destination in the region.
Hanoi’s images and tourism products will be introduced to visitors during theevent.
The VITM 2017, which will feature 450 booths from 652 tourism companies andpromotion agencies, is expected to welcome about 60,000 visitors.
A street food festival will be held for the first time in the framework of thetravel mart with the participation of tens of famous chefs from Vietnam andregional countries. The festival will offer good opportunity to promoteVietnamese street food while bringing street food of foreign countries closerto Vietnamese people.
In addition, the Vietnam National Tourism Association will officiallyinaugurate a centre for Vietnamese cuisine study, preservation and developmenton April 7.
At the travel mart, over 45,000 promotional air fares and more than 15,000 tourswith special discounts will be available. Cultural and art performances havebeen prepared meticulously, especially the practice of the Vietnamese worshipof Mother Goddesses, which was recognised as an Intangible Cultural Heritage ofHumanity by UNESCO.-VNA