Vietnam International Travel Mart 2023 to spotlight cultural tourism

The Vietnam International Travel Mart (VITM) themed “Cultural tourism” will take place on April 13-16 at the Cultural Friendship Palace in Hanoi, featuring 450 pavilions from over 50 localities nationwide, and 15 countries and territories aroundthe world.
Vietnam International Travel Mart 2023 to spotlight cultural tourism ảnh 1Tourists experience making clay arrows on the opening ceremony of  the Hanoi Tourism Festival 2023 on March 24 (Photo: VNA) 
Hanoi (VNA) – The Vietnam International Travel Mart (VITM) themed “Culturaltourism” will take place on April 13-16 at the Cultural FriendshipPalace in Hanoi, featuring 450 pavilions from over 50 localitiesnationwide, and 15 countries andterritories aroundthe world.

The event is expectedto attract over 60,000 visitors, and representatives from 2,500 businesses,that are interested in seeking cooperation opportunities and partners.

Speaking at a press conference in Hanoi on March 28 to announce the event, Chairman of the VietnamTourism Association Vu The Binh said this year’s event aims to encourage travel firms to investin developing new tourism products through making the most of unique traditionalculture and culture heritage values of Vietnam.

The difference inculture, customs, production activities, and daily life of 54 ethnic groups in Vietnamis always attractive to domestic and international tourists, Binh stressed,expressing his hope that VITM 2023 will help bring tourism into an importantpart of the cultural industry, thus contributing to preserving the value ofVietnamese cultural heritage.

Within the event's framework, a forum on Vietnamese cultural tourism development will beheld on April 14, with the participation of local and international delegates.

Notably, a seminar on reducing plastic waste in the tourism industry will bealso arranged, focusing on measures to promote sustainable tourism developmentassociated with environmental protection.  

Meanwhile, tourism promotion programmes will introduce attractivecultural tourism tours to in Taiwan (China), Nepal, and Indonesia; and culturaltourism attractions in Ninh Binh, Thanh Hoa, Nghe An and Ha Tinh and ThaiNguyen of Vietnam.

Domestic and international art troupes will also gather for music performance programmesheld in the framework of the event./.
VNA

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