Minister of Culture, Sports and Tourism Nguyen Van Hung (front, second from right) talks to visitors to the pavilion of Vietnam at TRAVEX 2024. (Photo: VNA)TRAVEX2024, the biggest of its kind held annually in the Association of SoutheastAsian Nations (ASEAN), took place from January 24-26 with the participationof localities and businesses from ASEAN member countries.
The pavilionof Vietnam, covering 54 sq.m., featured the five provinces of Dien Bien, Ninh Binh,Nghe An, Ha Tinh and Quang Binh and three travel companies who introduced anumber of tourism products to regional and international businesses.
Data from the Ministry ofCulture, Sports and Tourism showed that about 2.1 million of the 12.6million international visitors to Vietnam in 2023 came from the ASEAN countries.
Given this, at this year’sevent, Vietnam also looked to popularise its tourism images to attract moretravellers from the ASEAN members since with a combined population of 670 million, thebloc is a potential market for travel companies of Vietnam as well as regionalcountries.
Minister of Culture, Sports and Tourism Nguyen Van Hung told the Vietnam News Agency's resident correspondents on January 25 thatintra-ASEAN tourism is highly important and holds favourable conditions such asmany cultural similarities, beautiful landscapes, and hospitable people. These areadvantages for attracting tourists from both the member countries and others across the world. To do that, each nation needs to step up the introduction of itsbeauty and potential.
He alsohighly valued the Vietnamese localities and businesses taking part in the fair,which, he said, was a chance to advertise the country’s tourism potential and strengthsto international friends to help reach this year’s target of 17 - 18 millioninternational tourist arrivals./.
VNA
