The deal was signed on April 5 by representatives ofthe three regions’ tourism organisations, which are the Hanoi TourismAssociation, the Thua Thien-Hue Tourism Association and the Ho Chi MinhTourism Association.
Under the deal, participatingcompanies will use each other’s services and work together to offertours. Groups of member travel agents, hotels and restaurants will beset up to offer discounts, thus stimulating demand.
The three regions’ tourism sectors will also collaborate to developand advertise new products, as well as assist each other in personneltraining.
The agreement was part of the 2013-20 national tourism promotion programme approved by the Prime Minister last year.
The 2014 VITM opened in Hanoi on April 3 with the aim of promotingtourism products and stimulating tourist demand. It has 508 booths,including 154 manned by travel agents from 22 countries and territoriesworldwide.
Vietnam’s tourism sector plans toreceive 8 million international visitors, serve 37.5 million domestictourists and earn 230 billion VND (10.8 million USD) this year.
In 2013, Vietnam received7,572,352 international tourists, a 10.6 percent rise over 2012,bringing 200 trillion VND (9.4 billion USD) for the state coffer.-VNA