An aerial view of Ba Na Hills in the central coastal city of Da Nang (Source: VNA)Hanoi (VNA) – The Vietnam National Administration of Tourism’s TourismMagazine and TikTok Vietnam officially began promoting Vietnam’s famous touristspots and special tours on the video app TikTok on June 13.
The marketing programme has a very ambitious goal of producing and screening30,000 short videos on the TikTok platform with a target of 100 million views.Videos will be featured under the brand hashtag of #HelloVietnam.
The first video in the series will be about Da Nang, and it is scheduled to belaunched on June 15 under the hashtag #HelloDanang.
#HelloVietnam is part of the global tourism promotion campaign #TikTokTravellaunched by TikTok to honour stunning tourism sites worldwide as well as nudgedifferent cultures closer to each other.
The two sides have also started cooperation on developing marketing strategy aswell as working on promotion campaigns in target markets like Japan, theRepublic of Korea, Thailand and Australia.
TikTok,which has over 12 million users in Vietnam, pledges to cooperate with competentauthorities and businesses to honour Vietnamese culture and tourism.
Closeto 7.3 million foreign tourists visited Vietnam in the first five months of 2019,up 8.8 percent against the same period last year. The country aims to receiveabout 18 million foreign visitors this year. –VNA
VNA
