Themeasures involve improving the quality of hospitality services,amplifying the tourism workforce and diversifying products.
It also includes plans to mitigate un-friendly behaviors,including scams, begging, aggressiveness or rudeness towards tourists.
The initiatives are set to be applied to all itstourist destinations in the province from the famous beach Sam Son tohistorical sites.
Thanh Hoa will also continue the restoration of national historic relics and develop seaside resort areas.
The central province now has 672 guesthouses and hotels with acapacity of 14,000 rooms, 75 hotels of which are from one to four starswith over 4,000 rooms.
There are 16,000 people working in the provincial hospitality industry, which grew 22.6 percent annually.-VNA