Thai Beverage’s president and chief executive Thapana Sirivadhanabhakdi (Photo: Bangkok Post)Bangkok (VNA) – Thailand’sbiggest drinks company Thai Beverage (ThaiBev) will allocate 7 billion THB(about 230 million USD) next year to renovate 25-year-old breweries andincrease sales from all beverages in populous ASEAN countries in the next sixyears.
Bangkok Post newspaper quoted ThaiBeverage’s president and chief executive Thapana Sirivadhanabhakdi as sayingthat three breweries located in Kamphaeng Phet and in Ayutthaya are due for amajor renovation after brewing for 25 years.
Some of the investment budget in 2020 willbe for Sabeco, the brewer of Saigon beer in Vietnam that the company acquiredin 2017, to reduce debt and financial costs, he said.
Sabeco is Vietnam’s leading beer by volumewith a market share of 40 percent. In the first nine months, 4.4 billion litresof Sabeco was sold in Vietnam, one of the largest beer-consuming countries inthe region.
Thapana said Cambodia is another country thatdrinks mainly beer. The company is exploring acquiring breweries there to boostalcohol sales in ASEAN, one of the fastest-growing regions in the world.
ThaiBev’s Beer Chang and Sabeco’s Bia Saigontogether have 23 percent of the ASEAN market.
In 2018, ThaiBev was the largest beveragefirm in ASEAN and ranked fifth in Asia by market cap with 18 billion USD andthe sixth by net sales with 5.85 billion USD.
Thapana said ThaiBev will focus on healthierdrink choices and tap into ASEAN countries, which is a huge market with robusteconomic growth and large populations.
The beverage market value in ASEAN totals 50billion USD, while economic growth is strong with a projection of a 54 percentrise from 3.09 trillion USD in 2019 to 4.76 trillion USD in 2025.
Meanwhile, the region’s population isexpected to increase from 660 million to 700 million by 2025.
The Thai company aims to be the market leaderfor all beverages by 2025, Thapana said, adding that key markets are Thailand,Myanmar, Cambodia, Vietnam and Laos.
Myanmar, Thailand and Vietnam, with acombined population of 220 million, will be major markets for expansion.
To boost sales in the non-alcohol segment,ThaiBev will cultivate new markets, including Laos and Cambodia, and focus onprofitable stock-keeping units, channels and operations./.
Bangkok Post newspaper quoted ThaiBeverage’s president and chief executive Thapana Sirivadhanabhakdi as sayingthat three breweries located in Kamphaeng Phet and in Ayutthaya are due for amajor renovation after brewing for 25 years.
Some of the investment budget in 2020 willbe for Sabeco, the brewer of Saigon beer in Vietnam that the company acquiredin 2017, to reduce debt and financial costs, he said.
Sabeco is Vietnam’s leading beer by volumewith a market share of 40 percent. In the first nine months, 4.4 billion litresof Sabeco was sold in Vietnam, one of the largest beer-consuming countries inthe region.
Thapana said Cambodia is another country thatdrinks mainly beer. The company is exploring acquiring breweries there to boostalcohol sales in ASEAN, one of the fastest-growing regions in the world.
ThaiBev’s Beer Chang and Sabeco’s Bia Saigontogether have 23 percent of the ASEAN market.
In 2018, ThaiBev was the largest beveragefirm in ASEAN and ranked fifth in Asia by market cap with 18 billion USD andthe sixth by net sales with 5.85 billion USD.
Thapana said ThaiBev will focus on healthierdrink choices and tap into ASEAN countries, which is a huge market with robusteconomic growth and large populations.
The beverage market value in ASEAN totals 50billion USD, while economic growth is strong with a projection of a 54 percentrise from 3.09 trillion USD in 2019 to 4.76 trillion USD in 2025.
Meanwhile, the region’s population isexpected to increase from 660 million to 700 million by 2025.
The Thai company aims to be the market leaderfor all beverages by 2025, Thapana said, adding that key markets are Thailand,Myanmar, Cambodia, Vietnam and Laos.
Myanmar, Thailand and Vietnam, with acombined population of 220 million, will be major markets for expansion.
To boost sales in the non-alcohol segment,ThaiBev will cultivate new markets, including Laos and Cambodia, and focus onprofitable stock-keeping units, channels and operations./.
VNA
