A customer buys longan at Big C Thang Long in Hanoi. The “Son La Longan and Safe Farm Produce Week 2019” will run until July 23. (Photo: VNA)Hanoi (VNA) – Northern Son La provincelaunched ‘Son La Longan and Safe Farm Produce Week 2019’ at Big C Thang Long,Hanoi, on July 19.
This is the second year the event has been organised by the provincial People’sCommittee and Big C Thang Long (of the Central Group Vietnam) to promote theprovince’s agricultural products, with longan being the key fruit to Hanoi andother neighbouring localities’ customers.
Twenty-one local enterprises with 30 booths are displaying their products, manyof them have obtained safe food standards such as VietGap and GlobalGapincluding longan, custard apple, mango, passion fruit, avocado, banana, redflesh dragon fruit and other farm produce.
Building a good trade marketing campaign will help provinces not only increasesales of their agricultural products but effectively build their productbrands, said Vu Duc Thuan, deputy director of the Son La province’s Departmentof Planning and Investment.
Thuan said since last year, the province had built a trade promotion campaignto introduce the locality’s safe agricultural products which had seen positiveresults.
He added that farmers now have paid attention to fruitpreservation, packaging and origin traceability which meets export standards tothe EU and China.
Most of the products in the Son La Longan and Safe Farm Produce Week 2019 couldbe traced in terms of origin of production, he said.
The total area of longan cultivation in the province increased to more than15,000 hectares this year, a 2.5-fold increase compared to 2015, with outputexpected at 73,000 tonnes. Longan exports this year is estimated at nearly10,000 tonnes (fresh and processed fruit) worth about 10.6 million USD.
Besides longan, the province has cooperated with Big C to organise many weeklytrade activities to promote other agricultural products such as strawberry,plum, mango and Da river fish. Sales of the province’s agriculturalproducts at Big C achieved a stunning growth rate of 20 times, data of thesupermarket chain showed.
Apart from Big C, the province also introduced its products in other modernretail chains including Lotte, Hapro and Co-opmart.-VNA
This is the second year the event has been organised by the provincial People’sCommittee and Big C Thang Long (of the Central Group Vietnam) to promote theprovince’s agricultural products, with longan being the key fruit to Hanoi andother neighbouring localities’ customers.
Twenty-one local enterprises with 30 booths are displaying their products, manyof them have obtained safe food standards such as VietGap and GlobalGapincluding longan, custard apple, mango, passion fruit, avocado, banana, redflesh dragon fruit and other farm produce.
Building a good trade marketing campaign will help provinces not only increasesales of their agricultural products but effectively build their productbrands, said Vu Duc Thuan, deputy director of the Son La province’s Departmentof Planning and Investment.
Thuan said since last year, the province had built a trade promotion campaignto introduce the locality’s safe agricultural products which had seen positiveresults.
He added that farmers now have paid attention to fruitpreservation, packaging and origin traceability which meets export standards tothe EU and China.
Most of the products in the Son La Longan and Safe Farm Produce Week 2019 couldbe traced in terms of origin of production, he said.
The total area of longan cultivation in the province increased to more than15,000 hectares this year, a 2.5-fold increase compared to 2015, with outputexpected at 73,000 tonnes. Longan exports this year is estimated at nearly10,000 tonnes (fresh and processed fruit) worth about 10.6 million USD.
Besides longan, the province has cooperated with Big C to organise many weeklytrade activities to promote other agricultural products such as strawberry,plum, mango and Da river fish. Sales of the province’s agriculturalproducts at Big C achieved a stunning growth rate of 20 times, data of thesupermarket chain showed.
Apart from Big C, the province also introduced its products in other modernretail chains including Lotte, Hapro and Co-opmart.-VNA
VNA
