Hanoi (VNA) – A Hung Yen Longan Week will kick off at Big C ThangLong supercentre of Hanoi on August 17, aiming to promote the specialty of thenorthern province.
Hung Yen longan has been sold at Big C Thang Long sinceAugust 13, and will be available in 35 Big C supermarkets nationwide in thefollowing days.
Philippe Broianigo, Chief Executive Officer of Central GroupVietnam, said that as a retail distributor, Big C is willing to work withlocalities nationwide to popularise trademark and create a stable consumptionmarket for Hung Yen longan in particular and other Vietnamese agriculturalproducts in general.
The supermarket chain had successfully organised severalprogrammes, such as Luc Ngan Litchi Week, Da River Fish Week, and Son La Longanand Safe Farm Produce Week.
In 2018, Hung Yen has a total area of 3,820 hectares oflongan for harvest with an estimated output of 41,000 tonnes, half of which aregrown under VIETGAP standards.
At present, Hong Nam commune in Hung Yen city and Ham Tucommune in Khoai Chau district are allowed to export their longan to the US,while Hung Yen city, and Khoai Chau, Kim Dong and Tien Lu districts havereceived recognition of Geographical Indication (GI).-VNA