At the ceremony (Photo: VNA)The business digital transformation report is an annual publicationimplemented by the Ministry of Planning and Investment’s Enterprise DevelopmentAgency as part of a programme supporting businesses in digital transformation for2021-2025. Its 2022 edition was compiled based on a survey of 1,000 firmsnationwide from a wide range of sectors, including agro-forestry-fishery,processing-manufacturing, retail-wholesale, and education.
As per the report, polled enterprises have demonstrated strides inapplying digital technologies in marketing, distribution and multi-channel salesto enhance customer experiences and care. Digital technology is also more commonlyapplied in a number of operations such as the management of inventory, productionlines, and purchasing. Many companies have digitised data and standardisedprocesses to move towards the transformation on a broader and more synchronousscale.
However, the application of digital technology in many businesses,especially small- and medium-sized enterprises, was still local and desultory due to alack of clear goals, plans and strategies from the beginning, therefore theirinvestment in the process has yet to gain successes as expected.
The direction and strategy, people and organisation, customerexperiences, and multi-channel sales are the areas with the best digitaltransformation readiness, said the report, adding that risk management remainsa limitation of most businesses across fields and industries.
Addressing the ceremony, Trinh Thi Huong, Deputy Director of theEnterprise Development Agency, said despite COVID-19-induced difficulties last year, theinevitability of the digital transformation trend was recognised by many enterprises and theirincreased investment in related applications helped them adapt to and evenaccelerate during such unprecedented difficult period./.
VNA
