Quang Ninh develops new products to promote local tourism brand

The northeast coastal province of Quang Ninh has been working hard to lure investment and develop tourism products in a bid to promote the province’s tourism brand.
Quang Ninh develops new products to promote local tourism brand ảnh 1Foreign tourists join an agro-tourism programme in Dong Trieu town of Quang Ninh (Photo: baoquangninh.com.vn)
Quang Ninh (VNA) – The northeast coastal province of Quang Ninh has been working hardto lure investment and develop tourism products in a bid to promote the province’stourism brand.

The province aims tocreate new tourism products in eco-tourism, experimental tourism, adventuroustourism, cultural tourism, agro-tourism and community-based tourism, which arelaunched in the localities of Dong Trieu, Hoanh Bo, Binh Lieu and Tien Yen.

Director of theprovincial Department of Tourism Pham Ngoc Thuy said in July, the department organiseda workshop to assess potential, advantages and current situation of agro-tourismin Quang Ninh, as well as to gather opinions of experts and travel agents on developingthis type of tourism.

The province alsocalled for creative and interesting ideas of new tourism events.

Notably, the Ha LongInternational Circus Festival, the first of its kind, is scheduled to takeplace in mid-November this year. The international event is hoped to not onlyattract a large number of tourist arrivals to the city, but also offer chancesto bolster investment in tourism and services with a series of sidelinesevents.

Chairman of theprovincial People’s Committee Nguyen Van Thang underlined that what matters themost for the tourism sector of Ha Long in particular and Quang Ninh in general,is to build new tourism products which can attract domestic and foreign holidaymakers even outside the peak tourist season in summer.

Therefore, the InternationalCircus Festival is of significant meaning for Ha Long and Quang Ninh, he added.

August this yearmarked an outstanding event for the province’s tourism sector when Quang Ninh signeda cooperation agreement with Clipper Ventures on the participation of theprovince in the Clipper Round the World Yacht Race 2019-2020 and hosting of the2021-2022 edition.

The signing ceremonytook place in Ha Long city with the attendance of leaders from the provincialPeople’s Committee and relevant departments, as well as Chief Executive Officer(CEO) of Clipper Ventures William Ward and representatives from VinGroup andSunGroup.

According to theagreement, from the 2019-2020 edition, Quang Ninh will officially become a teampartner of the race.

Quang Ninh is the onlyrepresentative locality of Vietnam to have a team named “Ha Long Bay – VietNam” taking part in the global sailing race. A participating clipper of theyacht race was named “Ha Long Bay – Vietnam” at a ceremony held in London’s StKatherine Docks on August 29.

Bearing the logo ofthe local Ha Long Bay, the clipper will help popularize the image and brand ofQuang Ninh tourism around the world.

The Clipper Race2019-2020 began on September 1 with 8 legs starting from St Katherine Docks.The fleet will complete its circumnavigation when it returns eleven monthslater, in August 2020.

The Clipper Round theWorld Yacht Race has been held for more than 20 years and become an annualevent with the participation of about 70 clippers.

The race is a goldenopportunity for the province to attract investment, promote tourism, andexchange culture with the UK and other destination countries along the journey.

Quang Ninh’s tourismhas sustained fast growth rate in recent time. The province welcomed about 10.5million visitors in the first eight months of the year. Of the figure, therewere 3.7 million foreign tourists, a year-on-year rise of 14 percent.

Tourism revenue wasestimated to hit 20.7 trillion VND in the period, surging 29 percent comparedto the same period last year.

With this momentum,the province is confident it will fulfill the target to receive 15-16 milliontourists, including 7 million foreigners in 2020 and a total 30 millionvisitors in 2030, along with becoming one of the best tourist destinations inVietnam and Southeast Asia./.
VNA

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