A point of sale for OCOP products in Hanoi. (Photo: VNA)The new criteria will be in place for the next three years, from 2023 to 2025.
Under the new regulations, OCOP goods showcased in showrooms must achieve aminimum of three stars or higher based on the criteria for evaluating and classifyingOCOP products promulgated by the Prime Minister.
Additionally, products must be the province's key, typical agricultural orindustrial products or specialties that characterise the region's advantages,as determined by the MoIT.
The OCOP showrooms will be located in areas with dense traffic, such asairports, stations, highway rest areas, commercial centres, supermarkets,markets, tourist attractions, restaurants, hotels, craft villages, industrialzones, clusters, exhibition and product introduction centres and postaloffices.
The new regulations aim to ensure that OCOP products meet market demands,satisfy customers' preferences, comply with legal requirements, and protectenvironmental and consumer health safety.
In March, the Government introduced a new set of criteria to rate OCOPproducts, replacing the old criteria that had been in place since 2019, whichhad started to show shortcomings after four years.
By the end of 2022, Vietnam had 8,689 OCOP products, with 65.5%of the products rated three-star, 33.6% rated four-star, and a small percentagerated five-star potential or five-star.
OCOP products are known for their diverse and environmentally friendly designsand packaging, which meet the market's demands and promote sustainabledevelopment.
The programme has also helped to increase production scale and revenue forlocal communities, as well as promote the development of specialty raw materialareas, rural industries and the preservation of traditional craft villages.
Moreover, the OCOP programme has significantly promoted livelihood developmentin remote and ethnic minority areas, especially for women./.
VNA
