Illustrative image (Photo: nongnghiep.vn)Hanoi (VNA) – Relevant departments andsectors of Hanoi have paid special heed to promoting trade promotion activities for products of the One Commune One Product (OCOP) programme, with the goal of building trademarks for such products and increasing consumers' awareness of them.
Accordingto the municipal Department of Industry and Trade, Hanoi leads the country in OCOP products, withnearly 1,700 ranked products from 426 enterprises, cooperatives, and businesshouseholds in the capital. As many as 80 showrooms for introducing and sellingOCOP products have been established in districts and towns, helping widely promoteproducts to consumers and tourists.
Acting Directorof the municipal Department of Industry and Trade Tran Thi Phuong Lan said the agency has coordinated with the city’s Centrefor Investment, Trade and Tourism Promotion and the municipal Departmentof Agriculture and Rural Development to organise activities to introduce agricultural products of not only Hanoi but also other localities.
A seriesof programmes such as fruit and farm produce festivals, trade and agriculture promotionfairs, and programmes to introduce OCOP products and specialties were organised in 2022,contributing to promoting the products to locals as well as tourists, shesaid.
OCOP products have established their position inHanoi's clean food market and become more popular among consumers, said NguyenThi Hoi, Director of Phu Thien Tan Food Co., Ltd.
The city plans to build five pilot centresfor the design, innovation and promotion of OCOP products in combination withtourism development in Gia Lam, Thuong Tin, Phu Xuyen and Chuong My districts,and Son Tay town.
Accordingto Vice Director of the municipal Centre for Investment, Trade and Tourism Promotion Nguyen Thi Mai Anh, it is necessaryto promote the sale of OCOP products through e-commerce platforms, onlinesales channels, and direct interactive sales (livestream).
The centre has coordinated with the Ministry of Industry and Trade’s E-commerce and Digital Economy Agency to deploy a programmeto help farmers sell OCOP products on major e-commerce platforms such asTiki, Lazada, Sendo, she said.
Hanoi has recognised morethan 2,140 OCOP productswith more than 800 active trade villages, helping to boost economic developmentin rural areas whilegenerating jobs for local labourers.
The city aimsto have an additional 2,000 OCOP products rated three starsand above by 2025.
The OCOP programme, initiated by the MARD in 2008,is based on Japan’s “One Village, One Product” programme and Thailand’s “OneTambon, One Product”. It is an economic development programme for rural areasand also to help implement the national target programme on new-style ruralarea building.
OCOP products are made based on the combination of local resources, traditionalculture, and advanced technology. The programme looks to provide farmers with achance to come together to form cooperatives, enabling them to create goodswith higher quality and better design and packaging that meet higher standardsand market demand./.
