The cooperation signing ceremony between Agritrade and TikTok on February 28 (Photo: VNA)Hanoi (VNA) – The Vietnam Trade Promotion Centrefor Agriculture (Agritrade) on February 28 signed a deal on strategic cooperationwith TikTok to improve the digital transformation capacity for the small- andmedium-sized enterprises (SMEs) and cooperatives taking part in the One Commune,One Product (OCOP) programme.
Accordingly, TikTok will co-organise training courses on shortvideo production and the TikTok for Business advertising solutions, open asection for OCOP products on TikTok Shop, and cooperate with Agritrade andother agencies to build marketing programmes for OCOP products as well as relatedevents in 2023.
In particular, TikTok will continue expanding trainingcourses in such provinces as Ninh Binh, Thanh Hoa, Thai Nguyen, Thua Thien-Hue, and LamDong. It will also reactivate hashtag #DacSanVietNam on its platform to promoteinteractions between sellers and buyers.
The diversification of trade promotion methods, includingadvertising products on digital platforms, is considered a necessary step toboost sellers’ access to buyers and generate bigger economic benefits for localities.
In 2022, TikTok held over 10 local training courses ondigital transformation and recorded 200 users opening stores on TikTok Shop tosell more than 500 typical products of localities. Hashtags #OCOP and#DacSanVietNam attracted 305 million and 350 million views, respectively.
Nguyen Lam Thanh, a representative of TikTok Vietnam, said TikTokprioritises long-term activities to assist local enterprises, especially SMEs,to develop business on its digital platform, expected to contribute to therural economy and help spread local cultural values in and outside theplatform.
Nguyen Minh Tien, Director of Agritrade at the Ministry ofAgriculture and Rural Development (MARD), said the positive results last yearhave consolidated the prospect of OCOP development on digital platforms and encouragedstartup initiatives in agriculture and rural affairs.
Heexpressed his hope that TikTok will bring about new shopping experiences tousers, thus opening up opportunities for OCOP stakeholders to get established.
The OCOP programme, initiated by the MARD in 2008, is basedon Japan’s “One Village, One Product” programme and Thailand’s “One Tambon, OneProduct”. It is an economic development programme for rural areas and also tohelp implement the national target programme on new-style rural area building.
OCOP products are made based on the combination of local resources, traditionalculture, and advanced technology. The programme looks to provide farmers with achance to come together to form cooperatives, enabling them to create goodswith higher quality and better design and packaging that meet higher standards andmarket demand./.
