According to the commission, starting from July2023, the channel provides regular updates on current water levels, flows, andforecasted flood and drought risks for people living along the Mekong River. Broadcastin English with subtitles in Mekong languages, it runs every Monday during thisrainy season on the MRC Secretariat's social media channels of Facebook andYouTube.
The Mekong River experiences flooding every year, which canbring both positive and negative impacts to the LMB.
Dr. Anoulak Kittikhoun, CEO of the Mekong River CommissionSecretariat, stated: "The MRC currently provides daily river monitoring,flood forecasting, flash flood guidance information, and drought forecasts tosupport member countries in managing risks. We are also working on droughtadaption measures. The launch of the MRC TV Channel on Flood and DroughtForecasting is a part of our continued efforts to bring updated and usefulinformation on flood and drought risks to people in the Basin in a moreaccessible way. We hope the channel, in addition to our website updates, can effectivelyreach millions more people living along the Mekong River."
H’Hen Nie, Miss Universe Vietnam 2017, who helped promotethe MRC Flood and Drought TV Channel, highlighted the importance of timelyupdates on drought and flooding, saying: “The Mekong Delta is known as the ricebowl of the region, so any drought or flooding in this area can have a directimpact on the lives of the people.”
The MRC is an intergovernmental organisation established in1995 to boost regional dialogue and cooperation in the LMB. Based on the MekongAgreement among Cambodia, Laos, Thailand and Vietnam, it serves as both aregional platform for water diplomacy and a knowledge hub – to manage waterresources and support sustainable development of the region./.