Addressing a national conference ontourism development in 2023 recently, Minister of Culture, Sports and TourismNguyen Van Hung admitted that Vietnam's tourism products have yet tocatch up with global trends and failed to fully utilise the natural advantages, especiallycultural resources.
“We only offer what we have, not what visitors want, so our productslack attractiveness for tourists,” he said.
He added that tourism linkage among regions, localities, and sectors remain weak, resulting in tourism products not diverse and attractive to tourists.
The number of international visitors travelling to Vietnam for golf tours is on the rise,he said, calling for exemption orreduction of excise tax for international golf tourists in order toincrease the competitiveness of this tourism service.
Meanwhile, Deputy General Director of Saigontourist Vo Anh Tai said attentionshould be paid to cruise ship tourism, noting that his firm welcomed eight internationalcruise ships with over 23,000 visitors in March only.
The company aims to serve 170,000 internationalholiday-makers arriving on 30 cruise ships in 2023, he said.
Tai also proposed policies to attract foreign tourists attending diplomaticevents; trade, and investment promotion programmes; fairs and exhibitions; and internationalsports and culture events.
President of the Imex Pan Pacific Group (IPPG) Johnathan Hanh Nguyen suggesteddeveloping a number of potential tourism models such as health-caretourism and duty-free outlets, saying that these generate high revenues andhelp increase competitiveness of Vietnam’s tourism in the region.
Healso proposed cooperation with international partners to develop entertainment,resort, and casino complexes; and amusement parks whose brand is recognisedworldwide.
Speaking at a seminar held by Sai Gon Giai phong newspaper, Dang Manh Phuoc,CEO of The Outbox Company – a market researcher and data analyst on tourism andhotel, stressed the importance of research in consumer behaviourand demand in target markets, so as to buildappropriate promotion strategies.
Tai also urged Vietnam’srepresentative agencies abroad to play a greater role in promoting the national tourism brand tointernational visitors./.