The event, co-organised by Vietnam NationalAdministration of Tourism and the HCM City Department of Culture,Sports and Tourism, will run from September 11 to 13. The eventorganisers proudly reported the participation of businesses from notonly Vietnam’s 26 provinces, but also from 18 other countries andterritories, with the number of exhibition pavilions totalling over 250.
The ITE HCMC 2014 edition, “Five countries, onedestination”, was initiated by the Mekong Tourism Alliance, whichincludes Cambodia, Laos, Myanmar, Thailand and Vietnam, and aims totap into the region’s tourism potential and strengthen cooperationbetween the Mekong countries regarding tourism development.
As part of ITE HCMC 2014, a lantern boat festival themed “HCM City -brimming with life” will take place along the Saigon River for the firsttime.
Furthermore, the exhibition’s organising board willgrant Mekong Tourism Alliance Awards to businesses excelling intourism in each of the five countries.
This year marks the 10th anniversary of ITE HCMC. As an annual event, it serves as aplatform for presenting tourism opportunities in the Mekong region andbeyond, showcasing tourism products from the Asia Pacific region, whichis attracting a growing number of tourism businesses.-VNA