According to a research study released by theinstitute, the pandemic has changed travel habits. It cited a survey by onlinetravel agency Booking.com, which interviewed more than 29,000 respondents in 30countries and territories, including Vietnam, showing 84% of Vietnameserespondents expressed their desire for authentic travel experiences thatrespect local communities.
A significant 64% of Vietnamese tourists agreed toavoid popular tourist destinations to limit overcrowding.
For international tourists, they want to travel moresustainably and responsibly, targeting rural areas and nature-based tourist sites. Most of themwant to travel independently and organise their own trips with flexibleschedules and lower cost. Many are also interested in leisure tourism in thesites surrounded by greenery.
With the findings, the institute suggested adding suchservices as wellness tourism, sports tourism, cruise tourism and community-basedtourism to Vietnam’s major tourism topics of marine tourism, eco-tourism,cultural tourism and food tourism.
The participating experts proposed solutions toattract more holidaymakers like building a friendly tourism environment and ensuringsafety for visitors, saying to that end, the sector needs to pay more attentionto the information work to build the image of a friendly, safe and hospitableVietnam, as well as to human resources development, especially highquality personnel./.