Illustrative image (Photo: VNA)The eighth Ho Chi Minh City Ao Dai festival is being heldacross the metropolis to honour the beauty of the Vietnamese traditional dress.This cultural event also marks the start of a series of activities to promote thecity’s image to foreign visitors.
Earlier this month, the municipal Tourism Department signedcooperation agreements with the European Chamber of Commerce in Vietnam(EuroCham) and the Vietnam Airport Ground Services Company Limited (VIAGS) onboosting tourism in the city.
The deals are part of the efforts to sustainably speed uptourism recovery and development in HCM City and the whole nation.
Accordingly, HCM City and the EuroCham will work together inpromoting MICE (meetings, incentives, conferences, and events) and cuisinetourism in the city in the 2022-2024 period.
Under the agreement, the two sides will strengthenactivities on market research, tourism statistics and human resources training,while sharing experience in tourism management and operation. They will expandthe direct channel of promotion to popularise the image of the city to moreEuropean firms and citizens in Vietnam as well as those in foreign countries.
EuroCham Chairman Alain Cany said that tourism is one of thedynamic sectors of Vietnam. Despite impacts of the COVID-19, the sector isrecovering, he noted, adding that EuroCham hailed Vietnam’s door-opening policies,including visa exemption for European visitors, to promote this process.
With its role of connecting European firms with their peersin Vietnam, EuroCham hopes help the city to strengthen its capacity toresearch, develop its website, share database, and train human resources, hesaid.
Meanwhile, in the 2022-2027 period, HCM City and VIAGS willcoordinate in raising the number and quality of tourists in the city as wellas market research and building tourism trademark for the city, thus attractingmore MICE tourists.
Not only a lively destination with its own beauty, Ho ChiMinh City also helps connect international delegations and tourist attractionsthroughout Vietnam when they come to the country.
Mindful of that important role, the city has activelycooperated with regions, provinces and cities with strengths in tourism. OnMarch 16-18, a conference on the implementation of the programme on cooperationin tourism development between the southern largest economic hub and 12provinces and Can Tho city in the Mekong Delta region was organised in Bac Lieuprovince.
During this event, these 14 localities signed a cooperationagreement on tourism development and launched the reopening of tourism in thenew normal.
Director of Ho Chi Minh City’s Department of Tourism NguyenThi Anh Hoa stated that the city's travel businesses have built more than 50tours to stimulate demand from the city to the 13 Mekong Delta localities.
To attract more foreign visitors this year, the city iscarrying out the “Welcome to Ho Chi Minh City” programme from March 15 toSeptember 15, with bonuses to participants.
The city currently has over 6,800 luxury hotel rooms thatcan meet requirements on piloting the welcome of foreign tourists./.
VNA
