Foreign visitors to Ben Thanh Market in HCM City (Photo: VNA)HCM City (VNA) –Around 50 percent of tourism projects in the south central province of BinhThuan and the Central Highlands province of Lam Dong are invested by businessesfrom Ho Chi Minh City.
At a conference reviewing thefour-year partnership between HCM City, Binh Thuan and Lam Dong on April 15,the Department of Culture, Sport and Tourism of Binh Thuan reported that 239tourism projects in the province (62 percent) are run by investors from HCMCity. The figure reported by Lam Dong was 100 (44 percent).
Under their partnership, thethree localities have regularly exchange experience in State management oftourism and jointly hold events annually for their travel agencies.
Director of HCM City Departmentof Tourism Bui Ta Hoang Vu said the outcomes of the partnership proved thatconnectivity help the partners better tap their own potential and advantages.
From a business perspective,Nguyen Van My of Lua Viet company said the tourism brand of the threelocalities is weak, adding that for the connectivity to produce desired result,each locality should develop its own strength, which are then combined tocreate unique products able to compete with other regions.
Deputy Director of Lam Dongprovince’s Department of Culture, Sport and Tourism Nguyen Thi Bich Ngocproposed building a joint tourism development plan with specific mechanismsdesigned to support local tourism firms, thus making the partnership morestrong and effective.
The tourism sectors of the threelocalities pledged to push forward with the trilateral cooperation. They willtake measures to improve joint promotion activities and build a joint brandalong with a tourism app for the three localities as a whole.-VNA
VNA
