The four-day event, co-organised bythe HCM City's Department of Tourism and Tourism Association, hasattracted nearly 40 travel agents, hotels, universities andrepresentatives from tourism promotion agencies from Cambodia, Laos,Thailand, Myanmar, Malaysia and Singapore.
Around 35 companies from cities and provinces nationwide are showcasing their products at 120 pavilions.
Sevenlocalities which have world natural and cultural heritage sitesrecognized by UNESCO – Hanoi, Quang Ninh, Ninh Binh, Thanh Hoa, QuangBinh, Thua Thien Hue, and Quang Nam – have set up displays of heritagespace, artworks, souvenirs and postcards to highlight the heritagevalue.
The Quang Ninh province Department of Culture, Sports andTourism, together with eights tourism enterprises, have a pavilion namedHa Long Bay – a Wonder of the World, which includes documentaries andpublications promoting the province and its tourism products.
Other activities include the art performance "Impression of WorldHeritage in Vietnam" during the opening ceremony, and a photo exhibitionon "HCM City Tourism - 40 years of Formation and Development".
There are also art performances honoring the country's art formsrecognized as UNESCO cultural intangible heritages, ceremonies honoringthe city's tourism brands, and businesses that have made contributionsto the development of tourism.
The same day, HCM City’sDepartment of Tourism and Tourism Association in cooperation with thenational flag carrier Vietnam Airlines, Vietjet Air, and Jestar Pacificlaunched the 2015 domestic tourism stimulation programme for toursdeparting from 14 cities -- HCM City, Hanoi, Hai Phong, Thanh Hoa, VinhHue, Da Nang, Dong Hoi, Quy Nhon, Tuy Hoa, Nha Trang, Buon Me Thuot, DaLat, and Phu Quoc.
The programme follows the policy"Vietnamese people travel Vietnam, each trip adds love to the nativecountry" of the Ministry of Culture, Sports and Tourism's and theVietnam Administration of Tourism.
This year,airlines will offer discounts of 40 to 65 percent, and a "good" take-offhour, while travel agencies taking part in the programme also pledge tooffer tours with 20 to 40 percent discounts.
The tourism stimulation programme includes hotels, restaurants, shopping centres, and resorts.
Last year, 49,767 air tickets were sold under the programme, up 45 percent compared to 2013.-VNA